Finding the Right Job for Your Product
Abstract
The way a company views its markets determines what it decides to produce, how it will take those products to market, who it believes its competitors to be, and how large it believes its market opportunities to be. Most companies segment along lines defined by the characteristics of their products (category or price) or customers (age, gender, marital status and income level) because that is the most easily accessible type of data, but product...
Paper Details
Title
Finding the Right Job for Your Product
Published Date
Mar 1, 2007
Journal
Volume
48
Issue
3
Pages
38 - 47
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Notes
History