Giving the Self

Prosocial actions often involve giving something that represents one’s essence, be it one’s name (e.g., signature), personal possessions, or body (e.g., blood donation). This research compares such “self-giving” to the giving of resources of comparable value that are less connected to one’s essence. We show in five studies that self-giving embeds givers with a sense of commitment and generosity. Specifically, giving endowed objects (vs. briefly...