Captivating company: dimensions of attractiveness in employer branding
Volume: 24, Issue: 2, Pages: 151 - 172
Published: Jan 1, 2005
Abstract
The internal marketing concept specifies that an organisation’s employees are its first market. Themes such as ‘internal advertising’ and ‘internal branding’ have recently entered the marketing lexicon. One component of internal marketing that is still underdeveloped is ‘employer branding’ and specifically ‘employer attractiveness’. Employer attractiveness is defined as the envisioned benefits that a potential employee sees in working for a...
Paper Details
Title
Captivating company: dimensions of attractiveness in employer branding
Published Date
Jan 1, 2005
Volume
24
Issue
2
Pages
151 - 172
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