Introducing Social Semiotics
Published: Nov 15, 2004
Abstract
Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and...
Paper Details
Title
Introducing Social Semiotics
Published Date
Nov 15, 2004
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