Users of the world, unite! The challenges and opportunities of Social Media
Abstract
The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term ''Social Media'' exactly means; this article intends to provide some clarification. We begin...
Paper Details
Title
Users of the world, unite! The challenges and opportunities of Social Media
Published Date
Jan 1, 2010
Journal
Volume
53
Issue
1
Pages
59 - 68
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